By Eric Seiverling
Terrible towels, game jerseys, and black and gold hard hats were in abundance in the lobby of the Eastside Bond apartments on Thu., Nov. 16th, as Comcast held an NBC Thursday Night Football tailgate party to show its appreciation to residents of the Shadyside-area luxury apartment complex.
Featuring food and an open bar catered by Rania’s Catering, big screen televisions, giveaways, and demos of Comcast services, the evening was capped by a 40 – 17 Pittsburgh Steelers victory over the Tennessee Titans.
The event allowed residents to interact with Comcast representatives, as well as with each other.
“You have a tight community here,” Alan Clairmont, regional vice-president of sales and marketing for Comcast’s Keystone Region, told the crowd before the game’s kickoff. “This is our way of saying thank you.”
Clairmont said the evening’s festivities could lead to future watch parties at other apartment complexes.
“We’re experimenting with it, and ironically, our company is holding a similar watch party in Nashville tonight,” Clairmont said with a laugh. “A location like this has the right demographics and it’s where we want to be financially. We have community reps here, but they don’t sell directly. This isn’t about selling. This is about showing our appreciation.”
According to guests at the party, the evening’s festivities were a success.
“Any event we have here is awesome, but this is great,” said resident Alyssa Zychus, who relocated to Pittsburgh from Los Angeles to attend Carnegie Mellon University. “It gives people a reason to come out of their apartments. We have a great community of people here.”
“We have a lot of events here, but this is unbelievable,” said the building’s maintenance supervisor Sean Martin. “Events like these bring all of our residents together.”
Martin wasn’t so enthusiastic about the Steelers’ chances against the Titans as he chatted with other Eastside Bond football fans.
“The Steelers’ defensive backs are hurt,” he said matter-of-factly. “I don’t think they’re that good.”
Developed three years ago by The Mosites Company and managed by Morgan Communities, the 360-unit Eastside Bond complex straddles Pittsburgh’s Shadyside and East Liberty neighborhoods. Residents have access to a health and wellness center, yoga studio, pool, theatre room, billiards lounge area, and E-lounge and conference center with Wi-fi available in all common areas.
Morgan Communities was founded in 1979, and along with Eastside Bond, now manages 140 properties across 14 states.
Eastside Bond resident and Shadyside Hospital employee Holly Filip hopes to take advantage of the lounge’s technology-friendly atmosphere, and was given a demo of the Comcast X1 platform.
“I recently signed a lease here and I’ve had Comcast subscriptions in the past,” Filip said prior to the game’s opening kickoff. “They’ve had great customer service so I figured I would look into their new features.”
Comcast’s X1 service allows customers to use remote voice commands to watch a program, receive recommendations, search titles, actors and genres, stream live television on any smart device, and set parental controls to restrict programs for younger viewers.
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