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Unidos Members Demonstrate How New Technology Translates, Curates

June 27, 2017

By Christopher Maggio

Members of Unidos, a Comcast Employee Resource Group, demonstrated how bilingual families can use X1, Xfinity’s cloud-based television platform, Mon., June 12 at the new Xfinity store in Robinson Township.

The audience included Comcast employees and members of the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce, Latin American Cultural Union, and the Association of Latino Professionals for America. Toni Murphy, vice president of the project management office and customer experience, introduced Unidos Members Michael D’Emilio and Marcela Ramirez. Both members came from the corporate office in Philadelphia.


D’Emilio, the Executive Director of Multicultural Services, outlined the presentation’s three “passion points:” choice, kids and family, and soccer. Ramirez, Multicultural Product Manager, delineated these points on a flat screen.

She showed how the voice command “Menu Language” allows one to change X1 into Spanish. She also listed X1’s tabs, which included Guide and OnDemand. After selecting OnDemand, she spoke a quick voice command into the remote control—“Latino.”—and the page transformed into curated, Latino-relevant content, such as soccer matches.

“We’re not just translating the guide, we’re adapting it to our customers,” she said. 

The presentation’s second point concerned Kids Zone, which included movies in Spanish. Common Sense Media, a third-party nonprofit, rated and reviewed the children’s programming. (Comcast is also the only cable provider to translate these ratings and reviews into Spanish.) Ramirez added parents can restrict the content by age and program their X1 so that their children can’t leave the zone.


She last pressed the C button on the remote; the sports guide appeared. The first subtab was Favorites. After changing the guide to Spanish, Favorites became soccer-based. She then demonstrated how users can search soccer by league. Users can also review past matches. Parents, who want to check a score without interrupting their child’s episode of SpongeBob SquarePants, can use the C button to check via a small pop up window.

The presentation ended with a question-and-answer session, during which D’Emilio noted how these features took a couple of years to develop and how Comcast is continuously striving to make them even more usable.

Andrea Vasquez, a member of the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce, attended the event. She and her colleagues support the ever-growing bilingual amenities in the area, which is growing in Hispanic population.

“We are very excited to see adaptation to needs for Hispanic families, especially in services such as Xfinity,” she said.